Luxury is an industry built on precision—of material, of execution, of experience. It is defined by brands that understand their heritage intimately yet look towards the future with quiet confidence. At Studio Graft, this philosophy has always been our foundation. From our earliest collaborations with brands steeped in craftsmanship to our more recent digital innovations, our work has always been about elevating the narrative of luxury in the modern age.

Joining Walpole as an Associate Partner marks a significant step in our journey. Walpole is the official sector body for British luxury, a collective of brands that define excellence across fashion, hospitality, design, and craftsmanship. From Rolls-Royce to Bremont, Burberry to Johnstons of Elgin, the Walpole network is a testament to what makes British luxury unique: a commitment to artistry, authenticity, and enduring value.

For us, this partnership is more than an alignment—it is a natural extension of the work we have been doing for years, helping some of Britain’s finest brands navigate an increasingly complex digital and commercial landscape.

“Studio Graft has always been about pushing the boundaries of what’s possible for luxury brands in the digital space. Becoming an Associate Partner of Walpole is a significant milestone—one that reinforces our commitment to craftsmanship, innovation, and the future of British luxury. We’re incredibly proud to stand alongside some of the most respected brands in the industry and look forward to the opportunities ahead.”
— Shaun Darwood, Managing Director, Studio Graft

Understanding Luxury, From the Ground Up

Luxury is not an industry that can be understood at a surface level. It demands immersion—an appreciation of the details, the techniques, the nuances that separate heritage from mere nostalgia, and innovation from mere reinvention.

This understanding has defined our collaborations with some of Britain’s most respected names in craftsmanship. We have worked with Johnstons of Elgin, whose Scottish cashmere is woven with knowledge passed down through generations; with London Sock Company, which has redefined a wardrobe essential into a statement of quiet luxury; and with Shackleton, where performance and exploration meet uncompromising quality.

Our work with Sabina Savage, Christys’ Hats, Bremont, and Trunk Clothiers has reinforced one key belief: the future of luxury does not lie in compromise between heritage and modernity, but in a seamless blend of the two.

Case Studies in Craft and Commerce

Each luxury brand we work with is distinct, yet all share a singular challenge: maintaining the integrity of their craft while adapting to a new digital era. Our role has been to bridge that gap.

With Christys’ Hats, we undertook a complex transition from Magento to Shopify in just seven days, ensuring that a brand with over 250 years of history could continue its retail operations without disruption. For Trunk Clothiers, a long-standing Walpole member, we led a Shopify expansion that refined the brand’s online presence to match the quiet sophistication of its Marylebone store.

Our partnership with Shackleton took us to the extremes of Iceland, where we captured the spirit of resilience and exploration, translating it into campaign imagery that resonated with modern adventurers. Similarly, our multi-brand shoot Connection—featuring Shackleton, Osprey Packs, Awling, Snow Peak, Danner Boots, Breitling, and Nebo Torches—was a study in how brands can come together to create a richer narrative around craftsmanship, function, and landscape.

And with Sabina Savage, a brand where every silk scarf tells a story of meticulous illustration and intricate design, we worked to ensure the digital space became an extension of the artistry behind the product itself.

A Future Built on Experience

Luxury is changing. The way people discover, engage with, and invest in brands is shifting—yet the core principles remain the same. Storytelling, heritage, exclusivity, and craftsmanship are more relevant than ever; they simply require a new stage.

At Studio Graft, our mission is to help brands navigate this evolution with purpose. Whether it is creating digital experiences that reflect the tactility of a bespoke suit, the weight of a hand-wound timepiece, or the texture of cashmere, our work is always rooted in the essential qualities that make luxury what it is.

Joining Walpole allows us to deepen this commitment. It places us alongside those who share our vision—brands that define excellence not through trends, but through time-tested values and an unwavering dedication to craft.

As we step into this new chapter, our focus remains the same: to build, refine, and elevate the digital presence of luxury brands in a way that feels effortless, natural, and true to their essence. The best luxury experiences are not just seen; they are felt. Our role is to ensure that feeling is never lost, no matter how the world changes around it.

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