The essence of Altea is their Made in Italy approach to manufacturing. Over the course of their decades-long history they have taken on a number of different guises, but today they are focused firmly on crafting luxury knitwear, accessories, shirts, informal tailoring, and more to create head-to-toe looks.
Working within the Beta SpA group of brands (including Valstar) we’ve been very fortunate to work with some very talented people who make amazing things, and Altea falls very much into this space. In collaboration with the internal team, we helped lay out and configure the Altea Milano Magento 2.0 theme in readiness of the brand to showcase its AW22 collection online. We also crafted all of the main site copy content to help tell the story of a very visual brand in a digestible and interesting way.