Audio-Technica ATH-M50x carried with a leather bag

90s arcade nostalgia for Audio-Technica Japan

Since its founding in 1962 Japan, Audio-Technica’s mission has endured, expanded, and thrived. The brand’s modus operandi in pursuing the highest quality sound for everyone is still the leading light today, and through its technical prowess and iconic designs the brand continues to push boundaries across the audio spectrum.

Studio Graft was tasked with bringing some 90s Japanese arcade nostalgia to the annual ATH-M50x colour vote. In doing so, the team melded together classic arcade style and motion graphics to create videos and stills for use across digital comms.


Design, Production


Creative direction, Concept development, Graphic design, Motion graphics production
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