Girl wearing Bebe Organic clothing

Bringing luxury organic childrenswear to the world

Bebe Organic was founded in 2014 by Birgit Kadak. After her first child was diagnosed with an extremely sensitive skin condition she was in search of natural and organic alternatives in the mainstream and luxury market, but found only products that were synthetic and full of hazardous chemicals. Natural alternatives were too simplistic and basic. This inspired her to launch Bebe Organic.

Bebe Organic reached out to Studio Graft to design and build their new Shopify site with the brief of creating something that could expand with the growing needs of the business and allow them to showcase their award-winning pieces. Since its launch, the brand has continued with an upward trajectory with conversion rates increasing by 52% and overall revenue up by 90% YoY. We continue to support the business through digital marketing and website development support.


Design, Development, Digital Marketing


UX design, Shopify build, Integrations, Strategy, Email marketing, Paid media
Audio-Technica ATH-M50x carried with a leather bag
Studio GraftSG × Audio-Technica Japan