7 Days to Ecommerce Bliss with Shopify.

Christys' London, an iconic hat brand known for its craftsmanship and heritage since 1773, required a swift and efficient e-commerce transformation in preparation for the Black Friday Cyber Monday (BFCM) selling period. Partnering with Studio Graft, the brand embarked on a significant migration from Magento 2 to Shopify, accomplished within an impressive seven days. In readiness for BFCM, the primary objective was to enhance Christys' London’s digital presence and streamline their e-commerce operations. The migration to Shopify Plus allowed us to optimize their online store for performance, reliability, and scalability.

The migration yielded outstanding results, showcasing the effectiveness of Studio Graft’s strategic approach:

• 400% Increase in Site Conversion Rate: Enhanced user experience and streamlined checkout processes significantly boosted conversion rates.
• 125% Year-over-Year Increase in Site Revenue: Optimized site performance and customer-centric enhancements led to substantial revenue growth.
• 326% Year-over-Year Increase in Orders: Improved site functionality and marketing integrations resulted in a remarkable surge in orders.
• 2,924% Increase in International Orders: The new platform's scalability and improved international logistics expanded Christys’ London’s global reach.

Studio Graft’s collaborative effort with Christys' London highlights the transformative impact of a well-executed platform migration. By shifting from Magento 2 to Shopify in just seven days, Christys’ London not only geared up for the BFCM selling period but also achieved a vibrant and robust digital presence. The impressive metrics post-migration underscore the effectiveness of this strategic move, paralleling the rich tradition and impeccable quality of Christys' London’s renowned hats.