(Type) Setting the stage for Mackintosh collection launch

Mackintosh is a luxury clothing brand that has been defining the standard for outerwear since 1823. With a reputation for crafting high-quality, waterproof jackets and coats, Mackintosh is a go-to for stylish men seeking timeless and functional pieces.

From the iconic trench coats to modern bomber jackets, Mackintosh’s outerwear is known for its distinctive clean lines and minimalist design. The brand’s commitment to quality is evident in every piece, from the selection of premium materials to the meticulous attention to detail in each stitch.

In short, Mackintosh is the epitome of effortless style and quality craftsmanship, making it a must-have brand for any discerning fashion aficionado.

Studio Graft was appointed by Mackintosh to create a seasonal lookbook that would captivate, inspire, and inform wholesale customers. The lookbook was needed to showcase Mackintosh’s iconic style and recognisably refined aesthetic, while ensuring commercial touchpoints were clear and engaging.