Mats Klingberg standing outside the Trunk Clothiers shop

Content Direction & Refinement

Founded by Mats Klingberg in 2010, Trunk offers a curated edit of emerging and established brands from Japan, Europe, the US, and beyond, alongside their own in-house Trunk label. Their original shop is located on Marylebone’s Chiltern Street with a second location that opened in Zurich in March 2018, located on Dufourstrasse 90 in Zurich’s Seefeld quarter.

We’ve been working with the wonderfully skilled team at Trunk Clothiers for over 18 months across design, Shopify Plus development, paid media, and Content Creation. When we begin a content-based relationship we start with our Pillars of Communication strategy, which helps the business define the key areas for discussion and what we all agree our customers are interested in. P.S: it’s not just the product, it’s a whole lot more.

Upon agreement of the direction and strategy, we worked closely with the Trunk team over a number of shoots and editorial pieces to create imagery and copy that not only interest the consumer but look to build good, rankable content to increase SEO opportunities.


Strategy, Production, Marketing


Content strategy, Photography production, Editorial creation
Man working in Altea factory
Studio GraftSG × Altea Milano