At Studio Graft, we specialise in uniting complementary brands around a shared narrative, crafting a cohesive and compelling story. Our multi-brand shoot, "Connection," in the Scottish Highlands in December 2023, exemplified this approach, focusing on Scotland’s countryside as a sanctuary for mental well-being. The vast moors, tranquil lochs, and rugged mountains provided the perfect setting to convey a sense of peace and solitude, offering an escape from the pressures of modern life. The clean air, natural sounds, and sweeping landscapes invite a return to nature, fostering both physical and mental rejuvenation.
We brought together a selection of like-minded brands, each aligned by the spirit of exploration and the balance between adventure and inner calm. This collaboration included Shackleton, Osprey Packs, Awling, Snow Peak, Danner Boots, Breitling, and Nebo torches. Each brand’s core values—performance, resilience, craftsmanship—were woven into a single narrative, highlighting their connection to the landscape and to each other.
Studio Graft led the creative direction, producing a range of campaign and social imagery, from captivating stills to dynamic video and drone footage. The content spanned multiple platforms, providing visuals for social channels, websites, and marketing campaigns. Whether capturing the rugged durability of Danner Boots, the precision and luxury of Breitling, or the understated elegance of Awling’s accessories, each image reinforced the overarching theme of finding sanctuary in Scotland’s natural beauty.
This production not only allowed each brand to stand out individually but also supported them collectively, building a unified story that resonated with their audiences. Through our strategic vision and creative execution, the "Connection" shoot elevated each brand’s presence while highlighting their shared ethos of adventure, resilience, and well-being in the wilderness.
