Multi-Brand Shoot – "The Edge of Exploration" by Studio Graft Productions

In late 2023, our Scotland shoot, Connection, concluded with the phrase: “Iceland next year.” And we made it happen.

With just one month to prepare, we embarked on a 4-day shoot spanning 9 stunning Icelandic locations. An 8-person team worked across 3 core brands, tackling a demanding schedule to plan, execute, and deliver a production that took us over glaciers, through rivers, and into luxurious hotels—capturing the essence of travel and adventure every step of the way.

This ambitious collaboration featured iconic names such as Shackleton, Osprey Packs, Bremont, Avis, Asolo, ION Adventure Hotel, Berghaus, and more. Each brand’s core values—performance, resilience, and craftsmanship—were seamlessly woven into a unified narrative, following two explorers navigating Iceland’s awe-inspiring landscapes.

Studio Graft spearheaded the creative direction, producing a diverse range of campaign assets and social content. From breathtaking stills to dynamic video, the visuals were crafted for use across social platforms, websites, marketing campaigns, and even in-store displays.

This shoot was more than a commercial endeavor; it was a testament to pushing boundaries. Embracing Iceland’s epic terrain, we delivered a high-production showcase of exploration and endurance. From glacier traverses to river crossings, every frame tells a story of adventure worth remembering.