Speed, Style & Sophistication in ecommerce.

Overview

‍LOFT, a premier interior design and furnishing company, sought a swift and efficient e-commerce transformation to prepare for a high-demand period. Partnering with Studio Graft, they undertook a significant rebuild of their existing Shopify business on Shopify Plus.

Challenges

• Enhancing site speed and performance
• Catering to both B2B and DTC customers
• Providing design flexibility across the site

Solutions and Results

• Improved Site Speed: Achieved a 75% improvement on mobile and 64.1% on desktop by removing custom apps and leveraging native Shopify functionality.
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• Custom VAT Toggle Switcher: Developed for a tailored B2B customer experience.
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• Restructured UX Journey: Provided clear guidance for both B2B and DTC users, improving the overall user experience.
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• Custom Design Blocks: Created for flexible design options across the site.

Impact

‍Studio Graft’s strategic approach resulted in a robust and user-friendly digital presence for LOFT. The impressive metrics post-rebuild underscore the effectiveness of this strategic move, showcasing significant improvements in site performance and user experience. This case study highlights Studio Graft's capability to deliver substantial enhancements, aligning with the high standards and innovative spirit of LOFT.

LIVE SITE: loft.co.uk