Iconic brand Ottolenghi is renowned for its innovative and delicious recipes, as well as its beautifully curated range of gourmet products. To enhance their digital presence and streamline their operations, Ottolenghi decided to migrate from Magento 2 to Shopify Plus.
Ottolenghi commissioned Studio Graft for this transition, with a focus on creating a fully custom-built site. The new platform features a bespoke reporting app designed to offer the Ottolenghi business the ability to track of KPIs across a myriad of areas, providing critical insights to drive decision-making and operational efficiency.
A standout feature of the new site is the custom "follow" mode for recipe usage, allowing users to easily follow along with Ottolenghi's renowned recipes. This functionality ensures a seamless, user-friendly experience, further solidifying Ottolenghi's position as a leader in the culinary world.
The migration to Shopify Plus provided Ottolenghi with increased flexibility for content creation and the capability to manage their extensive product and recipe offerings more efficiently. Studio Graft completed this complex project within six months, ensuring minimal disruption to Ottolenghi's online presence and delivering a robust, elegant solution that supports the brand's growth and innovation.
.jpg)
